Your Favorite online Fiesta store is about to change. Online changes are coming for retailers that sell Fiestaware or Fiesta Dinnerware exclusively. Homer Laughlin the owner of the trade marks Fiesta and Fietaware have decided to legally turn over those url's to the company.

So gone will be favorite names such as FiestawareFiesta.com, Fiestafast.com and others that I have shopped at over the years. While I do understand that brand names need to be protected, it seems that HLC may end up losing in the search engine game and here is why.

Currently, many of the top search results for Fiestaware are retailers with fiesta or fiestaware in their name and these sites sell new Fiesta product - however as these names come down other search result move up expect more auction and used product results to come up which could mean less new sales for HLC. Will this happen, it's hard to tell but I was please to find good results when I searched for the brand I wanted. I mean I like Amazon but I also like to support the little guy and now the little guys are being given a large mountain to overcome. I hope they make it.

I recommend that if you are a Fiesta fan you visit your favorite online store and bookmark it or note the new name as domain names are soon to be a changing - thanks to Fiestaware's parent company.